Creating the best hydrating foundation – that has been a Morphe mission for years. Known for its versatile, expert-level complexion and color products, the team knew the beauty world was looking for a hydrating foundation that delivered that glowy, l
The beauty industry is shifting so rapidly and it’s important that we stay on trend and even ahead in order to be competitive and relevant. The hydrating foundation that is Lightform is just that – on trend and in demand by beauty enthusiasts everyw
The whole Morphe team works to align on a product’s features and benefits, packaging direction, and cost target. From there, we work on product formulation and perfect and test until approval. Packaging design and any packaging tooling happens simul
To really boost the hydrating benefits in Lightform, we have created a unique HydroRelief Complex that has natural moisturizing sugars, humectants and hyaluronic acid that improve moisture balance and barrier function.
Unlike a lot of radiant and luminous foundations, we don’t use any pearls to create the natural radiant finish this hydrating foundation gives your skin. Our HydroRelief Complex is purely responsible for that effortless, healthy lit-from-within glow.
When you first apply the foundation, you’ll immediately notice how smooth, creamy yet lightweight it feels on the skin. You’ll also notice how easy it is to apply with our new Lightform Dual Ended Complexion Brush. You can feel confident that this h
Depending on your skin type, you may want to set your foundation with our Bake & Set Setting Powder in areas where you tend to be shiny or oilier. I do this in my T-Zone, especially in warmer months – I’ve been wearing this foundation for a while. Ou