What should consumers expect when they first apply it versus a week or two later?Updated a year ago

When you first apply the foundation, you’ll immediately notice how smooth, creamy yet lightweight it feels on the skin. You’ll also notice how easy it is to apply with our new Lightform Dual Ended Complexion Brush.  You can feel confident that this hydrating foundation is working all day, and the skin will feel that protected moisture barrier for up to sixteen hours. After just one week, you’ll notice your skin’s barrier function, hydration and overall skin’s natural radiance is improved. Those are some powerful results.